The Difference Between Marketing and Digital Marketing

There is a lot of talk about regarding digital and electronic marketing, but marketing alone as an independent science it is not talked about, apart from mentioning digital platforms such as social networking sites or websites.

Here is a definition of marketing, digital marketing and e-marketing:

Marketing definition

Marketing is creating value for products or services and transforming it into a need or desire of customers. Marketing methods or channels for reaching customers may differ, but the goal remains the same, which is to create value and reach potential customers to turn them into serious customers.

Digital marketing

Digital marketing is every digital tool or channel that a marketer uses to market products or services, whether through direct advertising or indirect promotion. Among the well-known platforms today are social networking sites, search engines, forums, websites, and even television and radio channels.

E-Marketing

E-marketing is what was previously mentioned in the definition of digital marketing with the exception of radio and television, meaning that every platform that operates through the Internet is an electronic marketing platform, unlike television that works through satellite, or radio that works through signal.

What is the so important to know the difference between marketing and digital marketing?

The importance lies in knowing the fixed asset, so that you can work on the unstable dependents professionally, and when we talk about the origin, we mention marketing as a science and profession. When we talk about the unstable dependents, we mention digital and electronic marketing. Marketing cannot change, as it is a science that you can apply regardless of the different tools, while digital marketing may change in the event of a new electronic situation or an alternative to the Internet.

Why digital or electronic marketing is considered an unstable field?

Because it is related to the presence of technology and digital tools, it is a vast and unstable space, for example, e-marketing did not exist decades ago, while marketing was and still is the basis of business. Also, TV views decreased significantly after the spread of the Internet, and this is a clear change in digital marketing tools. In conclusion, we advise you to learn about marketing as a scientific subject before starting to learn e-marketing, because digital platforms are based on the science of marketing, and if you understand marketing academically, you can use the platforms professionally according to academic standards